Description

Opened in Leeds in 2007 Unit One is a spacious bar and grill that oozes urban chic. Smart, modern and comfortable but never stuffy, this is the kind of bar where you can feel at home whatever you’re doing.

Who doesn’t love a good bar? However, in such a saturated market you need to stand out from the crowd which is why the owners approached us top help them just do that.

Considerations

With over 300 bars and restaurants within a five mile square radius of Leeds city centre this is a very tough market. Consequently, we were required to play on the specific features that made Unit One unique such as it’s location, which straddles both the student market and the urban fashonistas, it’s use of locally grown produce in the restaurant and it’s reputation for and a well shaken cocktail.

Production Notes

Complete branding exercise which included logo design, ambient media, website design and programming and all copywriting.